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Get Your Name Out There – Creatively:
Alternative Methods of Advertising
Your advertising options do not begin and end with the Yellow Pages. Although
phone book advertising is a necessity, other creative approaches can catch the
attention of potential customers – without catching the attention of your
The most important thing to remember when advertising your business is to use
a venue that links you to the community you are serving. Some ideas for
promoting your business include:
- Church Bulletins. Community worship centers are one of the best places to
advertise a local business. Most churches have newsletters or bulletins that
have advertising spaces on them. Placing an ad with your church or churches
in your area is a sure link to the community.
- Community Event Sponsorships. Most towns have local events that are
strictly for the community and would welcome a local business sponsorship.
For example, home and garden walks, community concerts and Christmas events
provide opportunities to advertise in their brochures, signage and other
- Little League Sponsorships. What better way to advertise your business
than among something your potential customers hold most dear – their kids.
Little League teams require a company to sponsor them, and for only a couple
hundred dollars, every member of the team will be wearing the name of your
- Charitable Donation. Is there a historical project or non-profit
organization within the community that could use your help? Donating your
services for a good cause can spread the name of your business by word of
mouth—the fastest and easiest method. Associating your company with a good
cause will also grant you referrals for years down the road.
- Search for websites that give your free or inexpensive listings or link
These are just a few creative options for advertising. After reading this,
you may look around your community and come up with a few of your own methods to
extend your advertising beyond the Yellow Pages and into the backyards of
This article provided courtesy of THE FLOOD
COMPANY, serving the painting
industry for over 150 years.
They are manufacturers of high
quality wood finishing products, preservatives, paint additives and
For more information on their products and
informative articles, visit
their website at http://www.flood.com.
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